Pricing Strategies during a Recession
Pricing strategies to thrive in the continuing market downtown. In the current recession, top executives are called upon to make tough decisions to find a quick turnaround for sliding profit margins...
View ArticlePricing Strategies for the Upturn
Depending on which politicians and pundits you listen to, they will tell you that at the beginning of this new decade, the economic recovery has not only started; it has happened. Whether or not you...
View ArticleThe Life Cycle of Products
To understand how to best set prices, manager first must understand that all products go through four distinct periods in their life cycles: emerging, growth, mature, and decline. Emerging products...
View ArticleWhy there are no Winners in a Price War (other than the customer)
In a price war, where competitors with similar products, designs, and incentives compete for customers by having the lowest price, the only person that wins is the customer. Always. When allowing your...
View ArticleBasic Pricing Strategies and when to use them
There are three basic pricing strategies: skimming, neutral, and penetration. These pricing strategies represent the three ways in which a pricing manager or executive could look at pricing. Knowing...
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